Solent Systems

Web Design & Development

What is ‘Search Engine Optimisation’?

Date posted: 22 February 2010

Search Engine Optimisation (also known as Search Engine Optimization, SEO, or web optimsation), is the process of improving the quality and quantity of visitors to your website, mainly by raising the position that your website appears in the Search Engine rankings - without necessarily paying for sponsored, or pay-per-click, links.  Usually, the higher your website appears in the search [...]

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What are ‘Keywords’?

Date posted: 22 February 2010

Strategic placement and repetition of specific words and phrases within your web site - such as ‘Web Site’ or ‘Web Site Design’ ;) - in a manner so that your web site visitors would not notice anything unusual, will help to reinforce these keywords in the search engine rankings.  This means that a search on a particular word or [...]

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